I had always presumed that all products/brands sold in the UK were cruelty-free. However, that just isn't the case.
Because, although UK law states that products sold in the UK cannot be tested on animals - many brands sell in China where it's illegal to sell products that are NOT tested on animals. Also, a brand might be owned by a 'mother-company' who test on animals in other countries - looking at you The Body Shop who up until recently was owned by L'Oreal who sell in China.
Almost a year ago, I decided to go exclusively cruelty-free with my makeup/skincare/haircare/etc. I am still using a few products that are sold by brands who test on animals - slowly replacing them though!
I thought I would make a collection of cruelty-free brands and products that I have discovered over the past year.
(All of the products I use are cheap and available in popular shops).
Brands: (I haven't used all of these brands myself, but over the past year when I find a cruelty-free brand I've been adding them to a list on my phone)
BarryM - VEGAN
Gosh
Too Faced
Collection 2000
ELF
Sleek
B.Makeup
Freedom Makeup
Makeup Revolution
Models Own
MUA
Tanya Burr Cosmetics
LUSH - VEGAN (except products containing beeswax)
Superdrug Own brand - VEGAN
Topshop Make-up
Collab Dry Shampoo
Simple Skin Care
Real Techniques
Essence
TreacleMoon
Soaper Duper
Soap and Glory
Pai
Bull Dog
B Pure Superdrug Brand
Rituals
Smash box
Marc Jacobs
NYX
Milani
Zoeva
Lottie London
No7
Eyeko
Lidl - own brand
Tesco - own brand
Please let me know of any more brands, and I'll add them to my list!
Superdrug is my go-to for cruelty-free products. For toothpaste/mouthwash, it made the hunt really easy, and the products all work. I use their hair oils, shampoo, conditioners, coconut oil, hair masks, face masks, skincare.
- Kayleigh Bickle
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